KEY FEATURES
• Educate users on what Kristine offers

• Share Kristine’s story with learning Nutrition, Yoga, and Reiki

• Colors and fonts were chosen with accessibility and inclusivity in mind
• Strategic call-to-action placement

• Self-editable CMS so Kristine can update her content freely

• Food photography selected carefully to avoid triggering images for those recovering from disordered eating

• SEO optimization — Kristine now ranks at the top of local searches

• Soft micro-interactions to add polish without overwhelm
COLORS
Project Overview
A full branding and website collaboration for Kristine Berube, a registered dietitian, trauma-informed yoga teacher, and reiki practitioner. The goal was to create a calming, credible online presence that would feel welcoming to new clients while avoiding diet culture tropes.
Brand Identity + Website for Kristine Berube Wellness
Brand Identity
Kristine’s brand identity is built around warmth, clarity, and calm. Soft tones, spacious layouts, and a grounded serif wordmark convey both professionalism and approachability. The visual system avoids wellness clichés in favor of a more honest, supportive presence—one that aligns with Kristine’s trauma-informed and inclusive practice. Subtle textures and botanical accents nod to her connection with nature and the body’s own wisdom, creating a brand that feels quietly empowering.
TYPOGRAPHY
Website Design
Built in Wix Studio, the website was designed to help potential clients:
• Learn about Kristine’s services (nutrition, yoga, reiki)
• Read testimonials to build trust
• Easily reach out to book a session
View Live Website
